Also, you can get maximum revenue from these products with meager investment to sustain profitability. However, the forecasts suggest low chances of significant growth in the future, and they have a high market share in the industry. Cash CowsĬash Cows, in simple terms, are products with high market share but low growth markets. Thus, the primary reason why Coca-Cola invests in more brands such as flavored and sparkling water. However, as the demand for healthy drinks and bottled water keeps expanding, this segment of Coca-Cola is expected to attain a more significant market share and a better opportunity for further investment. The Kinley brand is offered in European markets, while Dasani is dominant in the US. There are two leading bottled water brands from the house of Coca-Cola called Kinley and Dasani, operating in separate geographical locations. In the BCG matrix of Coca-Cola, the segment of bottled water is its star product.
The Star of a business is the products or business units having a high market share in a high-growth industry. However, if these factors keep increasing, Coke and the cash cow can become a low market share product.
In the BCG matrix of Coca-Cola, you can see declining demand for carbonated soft drinks in favor of increasing demand for low-calorie beverages or healthier options. Additionally, management does not show any interest in these products and does not invest in these products due to low chances of benefits or profit. This matrix will analyze its slow growth, low growth, high growth, high selling, and high predictive selling products.ĭogs are referred to as a company's products with no chances of promising growth and low growth and market share.
The Coca-Cola BCG matrix shows the different Coca-Cola products in four quadrants: the Dogs, Stars, Cash Cows, and the Question Mark. John Stith Pemberton (as Coca-Cola) Asa Griggs Candler (as The Coca-Cola Company) However, this stimulative effect is the main reason the drink was sold to the public as a healthy "tonic," and the coca and the kola are also the sources of the product's name and the company. The coca and the kola together provided a stimulative effect.
The company produces Coke, the sugary drink it is best known for and was invented in 1886 by pharmacist John Stith Pemberton.Īt the time of production, Coca-Cola used kola nuts, which added caffeine, and coca leaves, that brought in an amount of cocaine to the drink. The company is interested in retailing, manufacturing, and marketing non-alcoholic and alcoholic beverage concentrates and syrups. The Coca-Cola Company, incorporated under Delaware's General Corporation Law, is a multinational beverage corporation headquartered in Atlanta, Georgia.
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